KFC Commercial (Family sans Father)
plez sez: it was about a month ago that i saw this commercial while watching television with my wife and daughter. we have a DVR, so i went back and watched it a few times... each time i saw the commercial, i got angrier and angrier: where was the father? why was there no mention of the father? why wasn't there at least another chair at the table for their father? since the theme of the commercial was "best part of the day," why wasn't there a mention of having the family together for dinner, even though the father couldn't be there, was the best part of their day?
at first, i thought that it was a case of trying to find hidden racism under every rock... but everytime i see this damn commercial, something just boils in my stomach.
i know that at least 70% of the households in our Black communities are headed by a Black woman. it is a sad reality. but is that a reality that needs to be justified, no, glorified by KFC? they are selling fried chicken, for Christ sakes, i don't want them making something that should be abnormal seem like it is normal. a family, regardless of race, should have a loving mother and a nurturing father. there will be cases when this is not possible - gay couples, ne'er-do-well spouse abandons the family, children raised by other family members, etc - but this should be the exception, not the rule!
call me old fashioned. call me disillusioned. call me a Republican (HA HA HA)! i don't want my 6-year old daughter growing up thinking that it is okay for her to raise 2 or 3 kids without a husband. and i don't want some damn KFC commercials telling her that either!
the issue surrounding this commercial has cropped up on some other blogs that i frequent. what follows is my reaction on those blogs.
plez on African American Dad:
My wife and I saw the same commercial a few weeks ago; we actually paused the program we were watching and replayed the commercial two or three times! I’ve only seen it that one time, but we were taken aback by the “hidden racism” that is so prevalent in so many aspects of the media! Like you, I tried to find it on YouTube, because I had planned to post it on my blog.
I have started a personal BOYCOTT of KFC as a result… that commercial had me steaming! I will have to be one HUNGRY Negro to EVER cross the threshold or buck up in the drive-thru of another KFC, for as long as I live (or until this offensive commercial is retired.
How in the HELL is KFC going to air/broadcast such an offensive and racially biased commercial of a Black family without a father! I still cannot get over the fact that in 2007, I am seeing negative images of Black families shown on prime time television! How many WHITE and BLACK families have seen that commercial and thought in the back of their minds how NORMAL that must be in our community… I am sick!!!
plez on Booker Rising:
shay, thanks for sharing the commercial, i looked for it on YouTube a few weeks ago and couldn't find it.
i don't like the commercial. the first time i saw the commercial, i wondered out loud to my wife about the absence of the father in the scene. i don't want KFC making social commentary via their commercials about the "situation" of Black single parent households while slingin' fried chicken to the masses!
and if i read the comments above correctly, many of you within the Black community are fine with the preponderance of fatherless households in the US and don't mind KFC legitimizing it in their commercials. i don't like it and i feel that this commercial by KFC is a deliberate and offensive attempt to portray our Black families in a negative light!
i don't want my daughter to view even ONE ad that says her family of 3 kids can be HAPPY without a responsible father in the picture. as such, i've decided that i will no longer patronize KFC's restaurants.
for me, it's not right... and it's not okay!